Wild Atlantic Way ‘Tourism Cyhhacm’ – Failte Ireland

Piranha Bar & Rothco intercepted a transmission of this commercial for ‘Tourism Cyhhacm’, the Inter-Galactic Travel Agency, promoting the virtues of Wild Atlantic Way. The signal came with automatic Earth friendly subtitles deciphering the alien race’s complex audio and visual communication system.

This miraculous interception came just in time to allowed the agency to air the commercial in Irish cinemas ahead of all Star Wars screenings on behalf of their client Fáilte Ireland. Coincidentally the movie is rumoured to have been partially filmed in various locations along the Wild Atlantic Way.

I was one of the motion designers on the project, specifically working on the pixel pushing transitions and opening shot.


Agency: Rothco Accenture Interactive
Production Company: Piranha Bar
Directors: Richard Chaney & Gavin Kelly
Audio: Echolab